The Good Natured have been on the verge of breaking through for quite some time now, and this week, they are back with not just one, but TWO brand new tunes. After premiering the video their collaboration with Swedish DJ Adrian Lux “Alive” a couple days, the previously Popforwarded band has now unleashed what’s possibly the best thing they’ve put their name to. I assure you that I’m not just tossing out hyperbole when I say that their new single “Video Voyeur” is INSANELY BRILLIANT.
Produced by Patrik Berger (Robyn, Tove Styrke, Those Dancing Days), it is pop at its finest. An adrenaline rush in song form, it embodies a tapestry of vocals and hooks after hooks, and then suddenly breathes out at the middle eight for a cascade of Kraftwerk-ian synths before one last big chorus. Clocking in just 3 minutes and 19 seconds, it is an slightly exhausting but thrilling listen. It’s maximalist pop with an unconventional structure, done properly with sharp energy. I simply can’t get enough of it.
The band has now skillfully carved a trademark sound: dark and intense electro goth pop, with a modern spin on ’80s influences instead of just plain mimicry. Watch the fairly straightforward peformance video below, and see if you agree with me.
To make it even better, the band is giving the track away as a free download! Amazing.
And here is their dance collab with Adrian Lux, “Alive”. Sarah McIntosh’s voice certainly gives some bite to what might be just another generic rave-pop tune without her.
STREAM: Adrian Lux ft. The Good Natured – Alive
2012 shall be an exciting year for The Good Natured. Watch them closely.
I first got wind of The Good Natured around this time last year. Both their self-released singles “My Body Is A Machine” and “Be My Animal” were catchy examples of icy, moody, goth-tinged synth-pop. I would describe the sound as Ladytron-meets-La-Roux, for which lead singer Sarah McIntosh‘s clearly-enunciated, slightly mechanical vocal style added the frostbite needed. The British band is now signed to UK’s Parlophone, home to Lily Allen, Pet Shop Boys and Bat For Lashes, so they have excellent company there. On July 4, they will release a new 3-song EP called “Skeleton”, and the title track, produced by Patrik Berger (Robyn’s “Dancing On My Own”) is already out now (video). I expect more exciting things to be announced soon! For now, you can download freebie track “Wolves”, along with a bonus cover of The Cure’ s “Love Song” below.