Frida Sundemo reunites with fellow Swedish DJ Rasmus Faber on the his new single “Indian Summer”. The two has previously worked together for an EP back in 2011, and the chemistry continues on this uplifting EDM number, with Frida’s vocals cleverly chopped, screwed, and entwined in the ‘drop’. American radio might be playing that generic remix of Lana Del Rey’s “Summertime Sadness, but I’d rather hear this blast loud in a car. This needs to blow up!
The single is out in the UK on September 16.
Frida Sundemo ended 2012 on a high, having got the blogosphere a-buzzin’ with the brilliant single “Indigo”. Now she’s ready to kickstart 2013 with another taster, “Snow”. However, for now “Snow” is only available on Spotify in Scandinavia (damn those pesky region restrictions!). Fortunately, Swedish postrock band Immanu El have uploaded their beautiful slow-burning remix of the track for us non-Swedes to enjoy. It showcases another side of her – melancholy, downbeat, but blissful, not unlike her compatriot Lykke Li. And of course it’s only natural for a Swede to sing about snow. I wonder what the original sounds like, is it a electro stomper, or an introspective downtempo number à la Royksopp?
Frida Sundemo was previous known as simply Frida in Japan. The breezy-cutesy bossa-nova-tinged songs from her 2010 debut album “Dear, Let It Out” managed to strike a chord with the Japanese audience. Granted, she was not the first Swede indie girl to conquer Japan. Two years later, she has stunningly reinvented herself as Frida Sundemo, the next big Swedish synth-pop starlet.
“Indigo” is the kind of song that came out of nowhere and catch you by surprise. Her sweet vocals against the aggro synth backdrop made for a striking combo. It’s clear she has graduated from the same School of Pop as Robyn, Lykke Li, and Tove Styrke. It’s electro-pop perfection that only the Swedes can effortlessly offer in spades.
And here’s a different side from her early career, the sweet lounge ditty “Towers”:
One of the most promising acts for 2013? I think so.