Popforward: Frida Sundemo
Frida Sundemo was previous known as simply Frida in Japan. The breezy-cutesy bossa-nova-tinged songs from her 2010 debut album “Dear, Let It Out” managed to strike a chord with the Japanese audience. Granted, she was not the first Swede indie girl to conquer Japan. Two years later, she has stunningly reinvented herself as Frida Sundemo, the next big Swedish synth-pop starlet.
“Indigo” is the kind of song that came out of nowhere and catch you by surprise. Her sweet vocals against the aggro synth backdrop made for a striking combo. It’s clear she has graduated from the same School of Pop as Robyn, Lykke Li, and Tove Styrke. It’s electro-pop perfection that only the Swedes can effortlessly offer in spades.
And here’s a different side from her early career, the sweet lounge ditty “Towers”:
One of the most promising acts for 2013? I think so.