Covercentric: Friendly Fires Reinterprets Depeche Mode for Gucci Guilty Fragrance
Okay I tell myself not to focus solely on covers but this one is too good to ignore. Apparently, British band Friendly Fires had covered Depeche Mode’s “Strangelove” to soundtrack the new Gucci Guilty perfume commercial, starring Evan Rachel Wood and Chris Evans. The ultra-stylish, sexy advert is directed by Frank Miller. So much name-dropping! Previously, Gucci commissioned Roisin Murphy to cover Bryan Ferry’s “Slave To Love”, and let Chris Cunningham remix Donna Summer’s “I Feel Love”. They certainly have an impeccable taste in music.
Friendly Fires gave “Strangelove” a smoky, smouldering treatment with some extraterrestrial reverb effects. Excellent.
And here’s the commercial. How sensual.